美的历程英文介绍

美的历程英文介绍

The Story of Midea

Midea is a leading global home appliance brand that has been

serving customers for over 50 years. Founded in 1968 in

Guangdong, China, Midea has grown to become one of the largest

producers of household appliances in the world.

In the early years, Midea focused primarily on the production of

refrigerators, gradually expanding into other categories such as

washing machines, air conditioners, and small kitchen appliances.

With their commitment to quality and innovation, Midea soon

established a reputation for excellence in the industry.

In 1992, Midea launched its international business, initially

exporting its products to Southeast Asia and Africa. Over the next

few years, Midea expanded into other markets, including Europe

and North America.

In the following decades, Midea continued to innovate and

diversify its product offerings. They introduced a range of smart

home appliances, including air conditioners and refrigerators that

can be controlled remotely through a smartphone app.

In 2016, Midea made headlines when it acquired German robotics

firm KUKA, signaling their entry into the robotics industry. This

strategic move has allowed Midea to develop cutting-edge

technology in the areas of robotics and automation.

Today, Midea employs over 150,000 people worldwide and has a

presence in more than 200 countries. Despite their global success,

they remain committed to their core values of quality, innovation,

and customer service. Midea is poised to continue leading the

home appliance industry with its continued focus on technology,

sustainability, and customer satisfaction.